The United States is likely to be the most desirable destination for Indian businesses. According to the World Bank, the US is the most entrepreneurial country in the world, which also reflects on Indian start-ups, entrepreneurs, and young businesses that want to thrive in such an economy. The U.S. is the most preferred destination for all Indian companies that want to expand globally.
In Fairfax County, Virginia there are more than 30 Indian companies that are part of a diverse and dynamic business community. Some of the largest names in tech are a part of this group of companies, taking advantage of the highly skilled workforce. Fairfax County enables direct links to global markets through Washington Dulles International Airport. Through it, companies are connected to more than 50 international markets including a direct flight to the Indira Gandhi International Airport, Delhi. Fairfax County is known to make international exports worldwide. Fairfax County has about 31% of the population from other countries and women and minorities are more likely to find jobs in tech there rather than on the west coast in Silicon Valley. It is also more affordable than Silicon Valley, and the quality of life is better than other locations. It is not unusual to find Indian multinational companies here. One example is Tata communications who’s owner is the Indian Multinational company Tata Group. Other examples include Hexaware, HCL, Reliance Industries, Infosys and others. Companies can originally be from Mumbai, New Delhi, Bangalore and other areas in India.
Image credits: https://unsplash.com/photos/MYbhN8KaaEc - Hunters Race
There are 155 companies from India that have invested $22 billion in the U.S. economy, thus creating about 125.000 new jobs. The trend in the global U.S and India economy is KPO - Knowledge process outsourcing is the process of outsourcing knowledge intensive activities that are data-driven and encompass the process of gathering, managing, analyzing and delivering objective insights into businesses. What is very interesting is that KPOs, IT companies and several financial institutions from India can now explore new things the U.S. economy can offer the Indian market. Recent statistics show 5 states in which Indian companies have created maximum employment. These are New Jersey (8,572 jobs), Texas (7,271 jobs), California (6,749 jobs), and New York (5,135 jobs), and Georgia (4,554 jobs).
And it’s not just that Indian companies are present in the U.S. Also, Indian people are becoming CEOs of large companies in the Silicon Valley. The trend is in the last two decades that the hiring of officials of Indian origin is on the rise. As examples we can mention Pepsi Co’s Indra Nooyi, Alphabet’s Sundar Pichai, Twitter’s Parag Aggarwal, Chanel’s Leena Nair and Adobe Inc’s Shantanu Narayen, and the list goes on.
The Indian diaspora is present globally which means that it is also present in the U.S. Lots of brands that are of Indian origin are present globally and they started to get attention in America also. We can conclude that Indian brands have strong market opportunities in the United States and their presence can provide the long term success of both nations Indian and American.
Written by: Mislav Zlomislić
References:
https://www.americanbazaaronline.com/2022/01/11/why-is-the-us-most-preferred-destination-for-indian-businesses-448311/
https://www.fairfaxcountyeda.org/global-companies/india/
https://timesofindia.indiatimes.com/blogs/voices/american-dream-the-new-frontier-for-indian-companies/
Mislav Zlomislić is a digital marketing intern of PS Media Enterprise. He is a former student of Zagreb school of economics and management, Zagreb, Croatia
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